TDK Ventures inherits three primary colors from the TDK Corporate brand guide. These are TDK Blue, black, and white. However, TDK Blue should always be the priority whenever possible.

Secondary colors can be used for external communication, in conjunction with the primary palette.
An example use case might be to highlight a Call To Action.

The colors should support the message you want to convey without detracting from the primary palette.

All digital assets should only utilize the HEX color code.
All printed materials should utilize the CMYK color code.
*Pantone colors may only be used on printed assets when CMYK is not an available option.