Font size and text amount heavily influence readability, which should always be the primary driver. Therefore, foster readability however necessary even if that requires a deviation from this section without compromising other guidelines.

Colors
Headlines should be White on a TDK Blue background, or black or TDK Blue on a white background. The copy text should always be black. A web link may be colored in TDK Blue to make it stand out.

Capitalization Rules
For titles, headlines and sub-lines, only the first letter should be capitalized.

Text Alignment
Text should always be left-aligned with a ragged right margin.
In-line gaps and unsightly jagged line endings should be avoided .
Whenever possible, avoid hyphenating words, especially proper nouns.

Copy – First Words
Use bold letters to highlight a word or paragraph.

Bullet Points
Use single dots as bullet points in the correct color (see also print media).