A single part of the TDK diamond becomes the key design element and basis of the TDK look and feel. It is called “the shape”.

Derived as a part of the TDK diamond, it is the layout of the TDK design concept.

The high flexibility of the shape as a design element is essential:

• Size could vary from minimum to maximum space
• Position could be from bottom or top, as well as left or right
• Colors could be white, TDK Blue or even transparent
• Combination with the footer shape for even more flexibility

 

This flexible layout structure enables content to be conveyed clearly and precisely. From small to big shape, the division of the layout is geared towards the content of the message.