The TDK Ventures’ visual approach consists of five levels. It is a combination of “real-life” photos on the first two levels, as well as a more technical illustration on levels three and four. Level five represents the icon concept.

Overall the visual concept is to enable a warm, positive atmosphere. Using a wide range of international pictures to establish a highly credible, global appeal.

• Natural, warm, true to life, credible
• Easy, positive, light-hearted, friendly
• Modern, but not fanciful
• Global, multicultural